Search Engine Marketing

Search Engine Marketing (SEM) is the process of attracting and gaining more traffic to your website from multiple avenues. Including Organic Search, Pay-Per-Click, Banner Advertising, Email Marketing and many other creative ways which depends on your industry. This field is ever changing and needs constant attention to the Search Engine rules of engagement. Google, Yahoo! and Bing control their index's and watch them very closely. These top Search Engines are constantly tweaking their algorithm's which is where Android Web is able to help.

Android was founded on the principle of building websites that keep up with the latest SEM trends and changes to the Search Engine's Algorithms. Keeping up changes and trends is a 24 / 7 job and can make or break companies. We take our job very seriously here at Android Web.

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the process of gaining top ranking on the organic results of major Search Engines such as Google, Yahoo! and Bing. Organic results are the result of a constant effort of keeping up with the rules of engagement for major Search Engines, such as Google, Yahoo! and Bing. The rule based algorithms are constantly tweaked and updated by the Search Engines to protect the integrity of the index's. Organic results will get typically more hits than sponsored ads and are listed at no cost to the websites.. because of this fact the Search Engines protect their algorithm with all efforts their power to assure a good user experience.

Our expert team of SEO Analyst will make sure that your website is given the up most care and attention when it comes to SEO.. Our founder and president is and SEO analyst by trade. The SEO performed on our clientele is thoroughly tested and proven to work prior to releasing to clients. SEO is very fickle and can be extremely tricky.. One wrong move and your site can be banned or punished by dropping of ranking on the Search Engines. Combined experience at our firm is over 15 years.

PPC Management (Pay-Per-Click)

Pay-Per-Click (PPC) is the sponsored search box (shaded area) found just above the organic results in the Search Engines. PPC is a bidding system in which companies bid for position for a keyword search term. When a internet user clicks on the advertisement then the company is charged for that click. PPC is a compliment of SEO and most large firms will do both SEO and PPC for maximum exposure.

PPC can become very expensive if not setup and monitored properly. There are a lot of small details of PPC that can cost companies a lot of money if a professional does not set the campaigns up properly. Monitoring of PPC is absolutely essential in order to maximize ROI. At Android Web our PPC specialist are Google Adwords and Yahoo! Search Marketing certified.

Banner Advertising

Banner Advertising is becoming more and more prevalent on the Internet. At Android Web we scour the internet and find industry related Websites, Blogs, Directories and other sites for you. Allow our professional team of Search Engine Marketing (SEM) Analysts do the time consuming and tedious research for you. We build custom banners in house for your advertising on the different platforms. Based upon your goals we will find the best sites in order to achieve maximum ROI on your Internet Marketing.

Email Marketing

Keeping in touch with your current clientele and acquiring new clientele via email. Email marketing is growing with the Internet. People are now opting-in to receive the most up to date information from their favorite websites, blogs and companies. Email marketing is an easy and cost effective way to acquire new clients and keep existing clients up to date with specials or promotions.

At Android Web we have built our own custom email newsletter software and can install in any one of our first class CMS's. Our proprietary email newsletter software allows you to send out weekly, monthly or in real time email blasts to your clientele or to purchased email lists. We track all newsletters new and old as well keep up with your Active / in-Active Subscribers for you.